Case Studies

The Who, The What, The Where, The Wow

Our clients believe in us and what we do.

Thankfully our clients spread the word among the industry of our good service and work strategy thus making our client base superior to some larger companies.

HASH7 create bespoke event concepts and strategic brand partnerships for companies.

mindmap

Coca-Cola - Discovery Sessions

THE RUNDOWN

Coca-Cola is a carbonated soft drink sold throughout the world. Coca-Cola faced a unique problem in Universities and with the youth – high brand-awareness but the youth didn’t demonstrate ‘love’ for the brand. The dire need was to build a mass-media based opportunity with the power to go viral across youth touch-points thereby expanding the Coca-Cola music message. While ‘branded-content’ answered the requirement, it was imperative to build it around a strong brand-centric idea. Also, the growth in the digitally connected youth was an opportunity for distributing content over a larger connected audience with a large potential to engage and bring them into the fold of the brand. Coca-Cola Discovery Sessions was conceived as a music based programme that would showcase musicians from diverse talent and expertise.
CLICK TO SEE VIDEO

THE GOALS • HASH7 to work with Coca-Cola to organise and manage all live events for this project which included sourcing artists, locations, production and logistics. • HASH7’s data base of 1000’s of unsigned artists was used to build the Coke Music data base. • A chance for unsigned artists to perform alongside big names in music.

THE APPROACH • HASH7 would manage production, time and stage management of all aspects of the event from transport logistics to venue selection, theme development, design and on the day event management. • A series of exclusive concerts in Europe in unusual places. • iTunes came on board to support the events, distributed free music track downloads and supported the main artists via their website • Sessions brought together representatives of different musical genres • Staging the most promising unsigned with major artists. • Unsigned prospects who have registered on the Coca Cola website (coke.com/music) • Collector limited edition aluminium Coca-Cola bottles where made so support the performances.

THE RESULTS • Coke Music Discovery Sessions was born and still continues to this day in some countries. • The music had clearly hit the sweet-spot of what the youth were looking for and in the connect they built with the Coca-Cola brand • Coca-Cola • Artists included: Failthless, Magic Numbers, Siouxsie Sioux and Echo and the Bunnymen.

Coca-Cola - SoundWave

THE RUNDOWN

Coca-Cola is a carbonated soft drink sold throughout the world. Coca-Cola faced a unique problem in Universities and with the youth – high brand-awareness but the youth didn’t demonstrate ‘love’ for the brand. The dire need was to build a mass-media based opportunity with the power to go viral across youth touch-points thereby expanding the Coca-Cola music message. While ‘branded-content’ answered the requirement, it was imperative to build it around a strong brand-centric idea. Also, the growth in the digitally connected youth was an opportunity for distributing content over a larger connected audience with a large potential to engage and bring them into the fold of the brand. Coca-Cola Discovery Sessions was conceived as a music based programme that would showcase musicians from diverse talent and expertise.
CLICK TO SEE VIDEO

THE GOALS • HASH7 to work with Coca-Cola to organise and manage all live events for this project which included sourcing artists, locations, production and logistics. • HASH7’s data base of 1000’s of unsigned artists was used to build the Coke Music data base. • A chance for unsigned artists to perform alongside big names in music.

THE APPROACH • HASH7 would manage production, time and stage management of all aspects of the event from transport logistics to venue selection, theme development, design and on the day event management. • A series of exclusive concerts in Europe in unusual places. • iTunes came on board to support the events, distributed free music track downloads and supported the main artists via their website • Sessions brought together representatives of different musical genres • Staging the most promising unsigned with major artists. • Unsigned prospects who have registered on the Coca Cola website (coke.com/music) • Collector limited edition aluminium Coca-Cola bottles where made so support the performances.

THE RESULTS • Coke Music Discovery Sessions was born and still continues to this day in some countries. • The music had clearly hit the sweet-spot of what the youth were looking for and in the connect they built with the Coca-Cola brand • Coca-Cola • Artists included: Failthless, Magic Numbers, Siouxsie Sioux and Echo and the Bunnymen.

Open Embassy - Culture Showcase

THE RUNDOWN

Open Embassy is an international cultural project working with various embassies to highlight the opportunities that exist for Music, Fine Art, Food and Business collaboration between the UK and other countries.

The aim is to experience a different culture, appreciate global talent and stimulate new partnerships and communication.

The project so far has helped music artists sign deals, Chef's sell materiel, artists sell art and businesses gain international contacts. Long may this continue and grow.

THE GOALS • To attract national and international sponsorship, partnership, support and investment, where in return the project will help those involved with an all year round campaign on building their business connections and demographic reach. • Taking a chance on culture, promoting creativity -- those are the goals of the Open Embassy project. A vibrant and ever-expanding project to use creativity to explore borders, • For each event an attendance of global brand representatives, music industry experts, media, influential decision makers, embassy representatives and clients. • For each event an attendance of global brand representatives, music industry experts, media, influential decision makers, embassy representatives and clients.

THE APPROACH • Embassies from around the world, based in London showcase their county once a year to an international audience including their own clients. • Music artists and fine art artists show off their talent to an influential audience in the hope to expand their careers. • Invite a broad variety of influential guests who would network and benefit from international communication. • Plan to expand the Open Embassy project abroad mirroring the counties represented in London. • Let the sponsors understand that the opportunities are so flexible and enormous due to the various countries involved including the promotion and communication benefits.

THE RESULTS
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  • One of the Korean performing bands Dead Buttons got signed to Baltic Records in Liverpool – Label overseen by Seymour Stein

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  • Dead Buttons got air play of their track 16-22 on the UK station RADIO X the X-POSURE SHOW: Tuesday, 16 Feb 2016 with JOHN KENNEDY.

  • • 
  • The other Korean band Third Stone are in talks with Autonomy Music about a UK album release and AWAL (Artists Without A Label – recently bought out by KOBALT the Music Publishing company a great client of HASH7).

  • • 
  • StrangeFruit - After months of negotiating a Korean licensing deal on behalf of the band, Open Embassy are pleased to announce that British alternative rock band Strangefruit have signed a 12-month contract this evening with 루비레코드 Ruby Records Inc., IMC's record label partner out in Seoul. Congratulations to both the band and the label! Strangefruit will be releasing 'Tell Me', the first of three singles for the Korean market, sometime in early January. I wish them the best of luck gaining traction in this key international market.

  • • 
  • StrangeFruit sign licensing deal with Ruby Records (Seoul, S.Korea) and release their debut Korea-only single “Tell Me” to the Korean market on January 14th, 2016.

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  • Anna Phoebe - offered a bespoke financial contract to compose music for Weav Music, an  app-based company. She was also asked to perform a special showcase for Notting Hill Publishing at Tileyard Studios - London, from performing an Open Embassy event.

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  • Naveen Kumar - lands endorsement deal with Modha Ales / True Maharaja Beer.

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  • Naveen Kumar / Anna Phoebe collaborative project signed to Turnkey Music & Publishing in Mumbai.

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  • Colombian band La Mambanegra, giving them the opportunity to perform for the very first time in London before they perform at the WOMAD festival,

...Our work continues.

Thorpe Park – Island Beats

THE RUNDOWN

It took two years of convincing Thorpe Park that they were in need of a Festival event to maximise their profits from the park as well as bring in a fresh demographic. ISLAND BEATS comes to THORPE PARK Resort! Combined with over 30 thrilling rides and attractions and live music sets. Click on the g+ logo below to see video clip.

THE GOALS • HASH7 to work with Thorpe Park to introduce sponsors and brand partners for the Island Beats event • To introduce a new concept and fresh demographic to Thorpe Park. • A chance for unsigned artists to perform alongside big names in music.

THE APPROACH • HASH7 introduces American Freshman as a main stage sponsor for Island Beats • Headline acts every weekend of the summer for only £10 extra on ticket fee • HASH7 introduces a pop-up Big Yellow Bus to Thorpe Park to introduce a DJ competition judged by VJ DJ Yoda. • Universal Music provide the mainstream artists • Global media provide the radio and media coverage

THE RESULTS • Artists included The Vamps, Little Mix, Ella Eyre, Stereo Kicks, Rizzle Kicks, Professor Green, Rixton and Conor Maynard. • Stats are yet to be collated for the full event.

Hard Rock Cafe - Hard Rock Rising

THE RUNDOWN Hard Rock Cafe International, Inc. is a chain of 175 theme restaurants in 53 countries founded in 1971 by Americans Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia. Still housing the first ever piece of memorabilia donated to the Hard Rock Cafe, Eric Clapton's Lead II Fender, originally donated to reserve a space at the busy bar, the London Cafe is as charming and authentic now as it was 40 years ago.

HASH7 have staged various artists at The Hard Rock in London and this time round the Hard Rock gave us a new challenge. Hard Rock Cafe was offering one local band the deal of a lifetime, the chance to perform in front of 40,000 fans at the summer’s Hard Rock Live music festival Hard Rock Calling. To get maximum exposure of this event called ‘Hard Rock Rising Global Battle of the Bands’ Hard Rock Café asked HASH7 to assist with finding bands to sign up and brand partners.

THE GOALS • Hard Rock Rising 2014 is The Global Battle of the Bands, taking place online and in 82 participating Hard Rock Café locations around the world • Hard Rock wanted to grow its fan base via Facebook and other social medias to capitalise on local bands. • Engage the music community with high-stakes competition.

THE APPROACH • HASH7 introduced client Hard Rock to the online business client ReverbNation that provides over 2.5 million bands with fans management tools, taking Hard Rocks Battle of the Bands competition global and to the next level using technology from ReverbNation. • Bands register to take part, so Hard Rock was able to leverage this existing community to both promote the contest and simplify the submission process. • All is fair in love of music and this war of bands, and all bands will battle it out online until the final voting phase.

THE RESULTS • Hard Rock has demonstrated a deep understanding of the opportunities of new technologies to connect with its customers. • Created on of the largest global battle of the bands. • Engaged 12,000 independent artists worldwide. • Added 950,000 new fans across the Hard Rocks global participating Facebook pages with 240,000 shares • ReverbNation became an on-going partner towards the success of ‘Hard Rock Rising Global Battle of the Bands’.

Harrods - Wine Vault

THE RUNDOWN

As a worldwide renowned brand Harrods is part of the UK retail DNA, a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over 330 different departments. Its global reputation and prestige is instilled through its brand values. Brand values represent what an organisation stands for. Harrods values are – British; Luxury; Service; Innovation and Sensation.

HASH7 brought the networking concept to Harrods to bring together clients and Harrods black card members of diverse backgrounds, different nations whom have differing levels of competency, education and business experience.

THE GOALS • To find a unique location within the Harrods store to hold this project. • The Wine Shop was chosen, the event would be called Harrods Wine Vault. • Vodka brand Snow Queen and Tequila brand DeLeón were financial sponsors for the event. • To get more customers visiting and buying from the Harrods Wine Shop. • To start a series of music and tasting events to make the Wine Shop a destination.

THE APPROACH • A frequency of events aimed at card members and business clients. • A concept to network and or to taste specified alcoholic and non-alcoholic beverages • To gain media publicity around the artist exclusive networking concept. • Free food and beverages at each event.

THE RESULTS • Amazing feedback from Harrods committee and event attendees • Very first time Harrods advertised an artist album (Katie Melua) on digital screens without the product in-store, thus opening the opportunity to advertise more music artist material. • A new concept to build through time • Wine shop visitor foot fall, sales and card membership application figures still to be collated.

Coutts & Co.

THE RUNDOWN

(This case study is brief due to our privacy agreement with client) Coutts & Co. one of the world’s oldest banks is a private bank and wealth manager. The bank which was to become Coutts & Co, was originally a goldsmith-banker's shop. It was formed in 1692 by a young Scots goldsmith-banker, John Campbell of Lundie, Scotland. He set up business in Strand, London, under a sign of the Three Crowns, as was customary in the days before street numbers. Today, the Coutts logo still has the three crowns, and its headquarters is still on the Strand. HASH7 was call upon to manage the entertainment for a high profile event.

THE GOALS • To make a high profile event fresh, welcoming, modern and surprising, to suit the location and 80 dining guests. • Source and manage entertainment and production

THE APPROACH • Worked with Coutts provide a spectacular event.

THE RESULTS • The event left a lasting impression on guests, giving them and employees reason to remain loyal to Coutts. • The Coutts Committee are please to continue this event as an annual project.

Sennheiser

THE RUNDOWN

Sennheiser is a private German audio company specialising in the design and production of a wide range of both consumer and high fidelity products, including microphones, headphones, and avionics headsets for consumer, professional, and business applications. Sennheiser and HASH7 have supported each other on various brand projects and this one sees HASH7 making the partnership introduction to the British Academy of Film and Television Arts (BAFTA)

THE GOALS • HASH7 introduced its clients Sennheiser and BAFTA making them great partners for this project. • Sennheiser to provide headphones for British Airways’ Silent Picturehouse (Partnered by BAFTA) • Silent Picturehouse, a British Airways pop-up cinema showing travel-inspired movies by night and Disney films for kids by day

THE APPROACH • The audience was to use headphones from audio specialist Sennheiser to replicate an in-flight experience. • Unique cinema experience offered the public an evening of ‘silent cinema’, showcasing a collection of travel-inspired films shown simultaneously across five screens. • Partnered by the British Academy of Film and Television Arts (BAFTA), supported by Walt Disney Studios Motion Pictures, and sponsored by Sennheiser, the Silent Picturehouse presented films on five giant screens simultaneously. • Silent Picturehouse showed Skyfall, Top Gun, The Beach, Jaws and a Fan's Choice • Hotdogs, popcorn, ice-cream, sweets and treats were all included in the price of the ticket.

THE RESULTS • Due to the popularity of this event, more tickets were made available for both Silent Picturehouse and the Silent Picturehouse Kids matinees. • Cinema is a sensory experience and British Airways’ Silent Picturehouse successfully brought visual and sound together in a truly unique event. • A satisfying and unique experience made viewers feel like they had travelled the world from their theatre seat with the aid of high-quality sounding wireless headphones they immersed themselves in the joys of cinema.

House of Marley

THE RUNDOWN

Rohan Anthony Marley (born 19 May 1972) is an entrepreneur and son of reggae artist Bob Marley and Janet Hunt. In January 2011, Marley advertised a new 'House of Marley' range of eco-friendly headphones. The House of Marley high-performance audio products are built on the principles of superior quality, earth-friendliness and a commitment to global charitable cause. Every product is soulfully designed and engineered to perform at the highest level. You can easily spot the House of Marley headphones from a line-up due to its design and colours. Unlike others the House of Marley provide a great range of quality headphones with a price that can suit nearly anyone. In 2012 HASH7 was asked to help launch The House of Marley’s entrée into the marketplace. HASH7 worked closely with The House of Marley to promote their products, emphasizing their philosophy of “building the beautiful today and tomorrow their father fought for.” Because The House of Marley’s products are all eco-friendly, HASH7 took great care to show the product that reflected The House of Marley’s authenticity, using only sustainable and recyclable materials.

THE GOALS • Create a presentation to reflect the philosophy/lifestyle of the brand. • Establish a “vibe” that allowed celebrities and personalities to engage with the product as we showcase and gifted the headphones, earbuds and docking stations being launched. • Use strong messaging at every presentation to incorporate The House of Marley’s commitment to the 1Love charity, where a percentage of every sale is donated to their cause.

THE APPROACH • Generated buzz with celebrity by gifting the product. Few companies have a marketing budget to compensate celebrity endorsers, but getting a high quality, branded product in the hands of the right people can create word of mouth buzz, even if those people aren’t on TV every night. You don’t have to pay for endorsements • By capitalising on people’s love of music and their connection to a favourite musician, HASH7 has convinced people that they’re forging an even stronger bond with the music they love through Marley headphones.

THE RESULTS • According to digital media follow up Marley’s Facebook fans rose from 41,447 to 149,975 (a 262% increase). From this, page likes increased from 3,000 monthly in 2011 to 15,000 monthly in 2012. Twitter followers rose from 11,650 to 21,309 (an 83% increase). • The House of Marley range was exhibited at major UK festival and events as well as gifted to celebrities and personalities including Laura Mvula, Emile Sande, Tim Westwood, Maverick Sabre, Fink and Miss Dynamite.

Quiksilver - QuikSessions

THE RUNDOWN

Quiksilver is a leading international surf brand with a presence in 90 countries worldwide, that designs, produces and distributes clothing, accessories and related products. To their employees, however, they are much more than a place to work. They have an established reputation as an organization that represents, not only a place to work, but also offers a lifestyle derived from a board-riding heritage.
CLICK TO SEE VIDEO

THE GOALS • HASH7 in conjunction with Quiksilver to bring to life a Pan-European music project for Quicksilver. • Highlight the music project in media and stores to increase popularity of surfing and surf wear among the broader community • Build a global music brand with legacy supporting artists from the grass roots up

THE APPROACH • HASH7 created two brand names for the new Quiksilver music event – Rehab and QuikSessions. QuikSessions was chosen. • Quiksilver would develop a webpage and in store promotion to support the event • The events will be predominantly held in the UK and Europe, staging emerging and break through artists. • Unsigned music search was supported by Gibson Guitars and MySpace. • Artists would apply to perform either through the Quiksilver website or via HASH7 • Artists were able to drop CD’s into the Quiksilver Board rider stores dotted around the UK and Europe. • Certain artists will be rewarded with the official title of ‘Quiksessions Unsigned Ambassador‘

THE RESULTS • QuikSessions has become Quiksilver’s music platform and continues to give a performing platform to emerging artists. • A range of Quiksession CDs were produced with music from the artists that had performed. • QuikSessions events were held in UK, Spain, France, Germany Portugal and Italy • Artists like Ben Howard benefited from performing at QuikSessions before he went main stream. Ben is still a Quiksilver ambassador.

The Club at The Ivy

THE RUNDOWN

The Ivy is a restaurant very popular with celebrities, people from the arts and media and theatre goers. The Original restaurant was opened by Abel Giandellini in 1916 as an unlicensed Italian cafe in a building on the same site. In part due to its proximity to the West End theatres, exclusivity and late closing time (it is still open until close to midnight), the restaurant quickly became a theatrical institution. In September 2008, The Club at The Ivy, a private members' club with a hidden entrance via an adjacent flower-shop, was opened on the three floors above the restaurant, with membership. HASH7 was asked to develop a concept that would give something back to the paying members. To build something of value that would make the members loyal and a concept that would attract new members.

THE GOALS • HASH7 decided on a music event called Live At The Loft. • Give the club members more value for their membership • Attract new members to the club • Attract a new entertainment industry demographic to the club • Let the performing space within the members club be seen as flexible space for businesses

THE APPROACH • Client Sennheiser supported the event and supplied the artists with Sennheiser headsets. • Create a continuous music event experience for club members and client guests to network. • Forge a genuine connection between members and the club by way of email updates • Stage new and current music artists at event via the music industry to potentially show off the performance space for future business. • The events where attended by a raft of A-list celebrities and London influencers.

THE RESULTS • The Club at The Ivy regularly holds entertainment events and launches • Membership increased as a result of the events • Members feedback was positive and worth having the little surprises that make them even more loyal.

Morgans Hotel Group - Bungalow 8 Live

THE RUNDOWN Bungalow 8 is a high end club in London. Unlike New York's Bungalow 8, the London club is members only. Opened in September 2007 at the St. Martin's Lane Hotel has been frequented by the hip and trendy celebrities including David Beckham, Samantha and Mark Ronson, Peaches Geldof, Lindsay Lohan, Peter Andre, George Clooney, Matt Damon, Alexa Chung, Emma Watson, Amy Winehouse, Colin Farrell and Bono.

With a raft of new clubs recently opening in London, Bungalow 8 needed to regain its position as London’s most exclusive destination. Mission suggested a strategy that would deliver on four key elements; Quality & Entertainment, an Icon and Fame.

THE GOALS • HASH7 was asked to create a fun, exciting party style live events for all the Bungalow 8 guests, using live acts and drinks offers.

THE APPROACH • During the mid-week nights HASH7 entertained the members and guests for live music of various genres from emerging and mainstream music artists. • Red Bull supported the event and provided the artists with product.

THE RESULTS • Successful live music events were held at Bungalow 8, attracting a good crowd of customers and an increase in bar sales. • Increasing the members via membership application was achieved. • Bungalow 8 gained its Quality & Entertainment, An Icon and Fame with improved attendance and publicity. • The buzz about London was Bungalow 8 whether you wanted live music, DJ’s or just wanted to party.

BAFTA - Silent PictureHouse

THE RUNDOWN

The British Academy of Film and Television Arts (BAFTA) is an independent charity that supports, develops and promotes the art forms of the moving image – film, television and games. In addition to its annual awards ceremonies, BAFTA has an international, year-round programme of learning events and initiatives offering access to talent through workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK and the USA.

THE GOALS • HASH7 introduced its clients Sennheiser and BAFTA making them great partners for the Silent Picturehouse project. • Sennheiser to provide headphones for British Airways’ Silent Picturehouse • Silent Picturehouse, a British Airways pop-up cinema showing travel-inspired movies by night and Disney films for kids by day

THE APPROACH • The evening showcased five ‘Outstanding British Films’ nominated for a BAFTA at the year’s Orange British Academy Film Awards. The films played simultaneously on big screens. • Unique cinema experience offered the public an evening of ‘silent cinema’, showcasing a collection of travel-inspired films shown simultaneously across five screens. • Partnered by the British Airways, supported by Walt Disney Studios Motion Pictures and Sennheiser. • Silent Picturehouse showed Skyfall, Top Gun, The Beach, Jaws and a Fan's Choice • Hotdogs, popcorn, ice-cream, sweets and treats were all included in the price of the ticket.

THE RESULTS • This latest partnership reinforces the airline’s ongoing support for British talent. It currently operates the BA Great Britons Programme - a £500,000 travel fund offering budding talent to realise their dreams with free flights - www.greatbritons.ba.com • Due to the popularity of this event, more tickets were made available for both Silent Picturehouse and the Silent Picturehouse Kids matinees. • Cinema is a sensory experience and British Airways’ Silent Picturehouse successfully brought visual and sound together in a truly unique event. • A satisfying and unique experience made viewers feel like they had travelled the world from their theatre seat with the aid of high-quality sounding wireless headphones they immersed themselves in the joys of cinema.

Fatman Audio

THE RUNDOWN

Fatman is all about Audio quality and Unique Style. Valve technology that gives your sound a warmth, depth & breadth unattainable in other systems. As an innovative brand Fatman Audio called on the services of HASH7 to place its audio system where it’ll gain exposure and make introductions to where the brand would be stocked in store.

THE GOALS • To place Fatman Audio backstage at festival gifting lounges where celebrities and personalities would receive a system and use their social media to spread the word. • Make retail introductions at director and buying level to get the Fatman System in store

THE APPROACH • Fatman was placed at festivals including T4 On The Beach, Lovebox, Capital Radio Summertime Ball/ Jingle Bell Ball, and MTV EMAs. • Fatman had been introduced to Tesco and Harrods

THE RESULTS • Talks are still on going with Tesco • Amazing feedback from celebrities whom received the system and the digital media follow up help increase sales of various Fatman systems.

The Metropolitan Hotel - Met Bar

THE RUNDOWN

The Met Bar synonymous with celebrities, a sophisticated members club within The Metropolitan 5* hotel in central London and part of Como Hotels and Resorts, a worldwide name in luxury hotels. Recently it has shrugged off its members-only policy and opened its doors to a well-heeled crowd and those wanting a glimpse of past glories.
CLICK TO SEE VIDEO

THE GOALS • HASH7 was asked to create a fun, exciting party style live events for all the Met Bar members and guests, staging live artists one a month.

THE APPROACH • During the mid-week nights HASH7 entertained the club members and guests with live music of various genres from emerging and mainstream music artists. • Media and Music industry representatives where invited to create the buzz.

THE RESULTS • The Met Bar attracted a good crowd of customers and an increase in bar sales. • Increasing the members via membership application was achieved. The members-only venue favored by Cool Britannia's "beautiful people", including Kate Moss, the Gallagher brothers, All Saints and the Spice Girls became the favorite A-list hangout in London. Staged artists included Eagles of Death Metal, Harmar Superstar, James Walsh (Starsailor), Leo Ihenacho and many emerging artists.

American Freshman – Thorpe Park

THE RUNDOWN

Inspired by Freshman life, IMG have designed their own and first clothing brand. IMG are the leading independent brand licensing agency in the world and also a global leader in sports, fashion and media operating in more than 25 countries around the world, they are better known for their brand licensing. So in September 2014 IMG decided to launch their own brand call American Freshman an inspirational lifestyle brand that represents the core values of youth, freshness and optimism epitomised by the U.S. college lifestyle. Click on the g+ logo below to see video clip.

THE GOALS • HASH7 to work with IMG/ American Freshman to gain national exposure and grow the brand via events and brand partnerships • American Freshman to gain artist and celebrity endorsements to make the young brand credible.

THE APPROACH • HASH7 introduces American Freshman to the theme park – Thorpe Park • American Freshman will support Thorpe Parks ‘Island Beats’ 8 week summer festival • American Freshmen will support the Thorpe Park main stage plus bring their Big yellow bus to Thorpe Park to introduce a DJ competition judged by VJ DJ Yoda. • American Freshman clothing would be sold on site, profits got to Thorpe Park.

THE RESULTS • American Freshman has been endorsed by Rizzle Kicks, Alexa Goddard and Jamal Edwards from SB:TV who designed American Freshman baseball caps for Topman. • HASH7 got American Freshman’s Big Yellow Bass Bus to begin its 6 weeks residency at Thorpe Park during the summer. • HASH7 got American Freshman to support the music stage at Thorpe Park Island Beats event. • American Freshman has gained exposure throughout the in-store promotion for Island Beats plus outdoor exposure and customer interaction at Thorpe Park. • American Freshman can now be found at Blue Inc., Next, River Island, Tesco and JD Sports.

NFL - National Five-A-side League

THE RUNDOWN

An ambitious football project involving David Beckham’s personal manager Terry Byrne, football professionals, major investors and HASH7. Within the UK, 5-a-side is by far the most popular of a number of games which the English FA term “small-sided football”. They say that 1.5m adults play every week and there are 30,000 teams playing in leagues. N5L decided that they wanted to design the world’s first professional Premier League that would represent all of the national 5-a-side game. This is a whole new form of entertainment. It mixes the game we love with music, dance, monster trucks and pyrotechnics. It’s there for the football fanatics and the family too. It takes a slice out of what everyone loves about sport and pieces them all together to create a super sport. There’s new rules. New players. A new attitude. Video Clip please click the g+ at the bottom of the screen.

THE GOALS • When the football season ends there’s an alternative happening that will do more than just fill the time before the Premier League returns in August. • Fans will get the chance to watch the world’s best freestylers, Futsal stars and 5-a-side players in a tournament that gives the beautiful game a unique twist. • HASH7 will provide the artists and performers as well as work with the brand partnerships team.

THE APPROACH • HASH7 will design the start of the event with the unique and exciting carnival fan zone, before customers take their seats for live performances and the game. Then at Half time entertainment comes in the form of Red Bull sponsored urban athletes, the best BMXers, Skateboarders and Free Runners on the planet. • BBH (Bartle Bogle Hegarty) to manage the marketing campaigns for the event. • WonderWorks Ltd best well known for the spectacular production at the London 2012 Olympic Games to manage the end-to-end technical production for the event. • Various outlets and competitions to be marketed before the event for customers to win tickets. • Secure sport personalities to present/ commentate the live events.

THE RESULTS • N5L - World Class Sport meets World Class Entertainment meets ultimate fan experience. • Artists booked: DJ Beat a Maxx, Wretch32, Lucy Kay and The Thirst. • This event is yet to happen. Though all the leg work, marketing and production was in place, due to investor issues the N5L event had to be put on hold till further notice.

Snow Queen

THE RUNDOWN

Originating in Kazakhstan, the organic vodka is created from a five-times distilled blend of certified organic wheat and pure spring water. The state-of-the-art production methods and superior ingredients combine to guarantee consumers enjoy the most premium and refined drinking experience. As of 2007, Snow Queen Vodka has been awarded 10 gold, 7 silver and 8 bronze medals for excellence at major international exhibitions. Snow Queen has a presence in Kazakhstan but the brand had not yet made its mark with competition like Grey Goose and Belvedere who are enjoying the high end market share.

THE GOALS • HASH7 to consider high end opportunities for the brand • The roll-out strategy was to develop brand advocacy among key influencers in business and entertainment through the “Snow Queen,” a program that allowed them to “discover” the brand before anyone else. Can be found at top night clubs and restaurants such as Chinawhite, Cocoon, Nobu Berkeley, Momo and Movida as well as Selfridges, Harrods and The Dorchester.

THE APPROACH • Several months were spent analysing the brand’s global positioning, mandates, reviewing case studies, assessing local weaknesses, global strengths, consumer response, competitors strategies and future growth plans. • Snow Queen supported the Harrods Wine Vault event organised via HASH7 • In result of the Harrods Wine Vault event Snow Queen received free on the Harrods digital screens worth over £20k plus in-store displays at focal points. • Music artists and VIP’s at the event used their social media to support the vodka brand.

THE RESULTS • Snow Queen is a growing brand, and has made good brand connections from the Harrods event.

MUSIC CUBE

THE RUNDOWN

The Westfield Corporation plans to make its malls into destinations locations for lifestyle entertainment, music, restaurants, movies, all round family fun and retail. In competition with the internet shopping malls have to be innovative and creative. Music Cube is a unique and original take on a live music event which, to our knowledge, has never been done before to this level. Video Clip click on the g+ at the bottom of the screen

THE GOALS • The Music Cube is a soundproof structure within which bands will be able to play. The audience will only be able to listen through either headphones or a live stream to the internet. • With large glazing panels to all faces and a glazed roof, the performer will be on show from all angles and thus create the excitement of a live gig but without the noise. • HASH7 will provide artists and brand partnerships for the August and November events

THE APPROACH • Audio Partner Sennheiser to provide and ensure the kit we have is the best available • 400 customers can apply online to receive a free ticket to become part on an exclusive audience. • The rest of the shopping mall and also the world can listen and or watch the live stream via their phones or tablets. On demand is also available. • KISS FM our Official Media Partner will promote on-air and on-line • Marketing collateral include the Shopping Centre i.e. door decals, lift lobby’s and mall, digital escalator panels on the London Underground, digital screens in the shopping Centre.

THE RESULTS • Artists included Jess Glynn, Little Boots, Scouting for Girls, Professor Green, Wretch32, MNEK and Conor Maynard. • Stats are yet to be collated for the full event.

Microsoft - Xbox One

THE RUNDOWN

Microsoft is a global software, services, and solutions company. One of the company’s products is its gaming system, Xbox, which was originally launched in 2001.

Recently, the Microsoft Xbox team introduced Xbox One, the company’s first all-in-one gaming and entertainment system, which you can use to play games; watch TV, sports, and movies; listen to music; and Skype with friends and family. Microsoft has billed the Xbox as a multimedia device since the console's initial unveiling on November 22, 2013, and is positioning the machine as an entertainment system' rather than a video game console. Although being met with hostility from the hardcore demographic, the XB1's position as an all-in-one entertainment system has the potential to attract casual gamers.

THE GOALS • Xbox launched the new Xbox One in November 2013. In February 2014, the brand asked HASH7 to drive positive sentiment and advocacy around the new console, positioning the Xbox One as the best place for games and promoting its unique gameplay feature: ‘Xbox, Record That’, driving users to upgrade from the Xbox 360 console to the Xbox One and to attract more of the female species to the console. • Xbox wanted to encourage users of its Xbox LIVE service to try out its paid-for services.

THE APPROACH • HASH7 to set up interactive areas at festivals and major award ceremonies, giving the public a chance to try out the new console. • Research showed that women want to see female characters they can relate to

THE RESULTS • The Xbox One was originally designed as a voice activated, always online, media hub. The advancements in technology, whilst impressive on paper, have meant that certain parts of the world have to sit by while their nation’s technology catches up. • The Kinect2 attracted the female market towards the Xbox One mainly down to the fitness games available.

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The PDF introduction would give you a creative incite on how HASH7 works with clients and events.

Also see:

BRAND PARTNERSHIPS         MUSIC & EVENTS           VIDEO INTRODUCTION           #7 NEW FASHION