It’s All About The Art

7 formed by Al Douglas.

Inspired by timeless and effortlessly cool fashion and featuring iconic hand-drawn graphics crafted in limited quantities, each design is crafted by talented artists thus making each garment an original piece of artwork that uses the finest fabrics for maximum comfort.
All independent artists involved in creating designs for the #7 product range receive a financial return for their work.

#7 will made a name for itself amongst style conscious online shoppers as a design led fashion that never follows trends. This is a key idea that sets #7 apart from competitors. The clothing is targeted towards customers who appreciate the finer details.

The British brand blends music, art and fashion into a mix of desirable clothing expressing both individuality and attitude, fuses incredible tailoring, religious iconography and vintage details added to some aged materials.

Effortless style to men and women, shoes, accessories as well as home furnishings, the #7 name will become synonymous with cutting edge fashion for those in the know.

#7 have developed a soon to be successful e-commerce business so that customers can make direct purchases online or via their mobile phones or tablets.
The social media campaigns combined with the web friendly online store and online music service will attract and engage our target demographic of fashion savvy, trend setting men and women.
Target demographic is the 18 to 45 market, (predominantly the trendy, style aware niche 18 to 35’s).

#7 clearly provide an interesting example of how companies can better understand what is the most effective way is to engage consumers. Our retail concepts, e-commerce site, social media campaigns, music service and an emphasis on independent, design led fashion that does not follow trends will secured #7’ s place as one of the few truly original but financially viable brands of today.

The launch of the brand and online Fashion Shop will open in 2015

The Clothing, Art and Homeware range will be available soon

The ‘#7 Loafers’ are designed with Style in Mind – Coming Soon

When a trip to the beach resort, a walk across the grass or just a business stroll through town it calls for water-friendly, breathable shoes.
Style should never be compromised, and the ‘#7 Loafers’ are a perfect substitute.

This ingenious idea is made for men who require style with every step they take. The #7 Loafer is a boat shoe made to be water resilient in times of wet scenarios or a breathable alternative. They are durable, functional and give a good kick of style while participating in activities prone to getting wet. Loafers are usually seen made with leather and suede, but that is just asking for a disaster if near water.

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#7 created an anti-bacterial-based mesh shoe with a sturdy rubber sole to provide ultimate grip in slippery situations. Along the sides of the #7 Loafer are slits designed to air out the shoe from odour and water.